Hardy Schuerhoff

Around the age of eight, I bought guinea pigs at the local petting farm and sold them on to a pet shop. That entrepreneurial streak never left.

I was born in Friesland, even though my parents are from Rotterdam and Amsterdam. We moved to Purmerend when I was young. I grew up there and still live there today with my girlfriend and two children. I studied Management, Economics and Law at the Hogeschool voor Economische Studies in Amsterdam and graduated in 2003.

While I was still studying, I started my own company. It began with websites, online identities for businesses and portals. It grew into a group of more than thirty people. About half of the work was internet marketing, the other half software and app development.

I spent seven years in total at ABN AMRO. For the mobile banking app, Tikkie (especially Tikkie for Business) and Grip, I was responsible end to end: from vision to results. I guided the teams through the whole process. From the first idea, through the risk processes and working with the development teams, to bringing the apps and new features to market. What I took from it: build thoroughly, efficiently and effectively, and start where the most value can be gained.

After ABN AMRO, I joined Mileway, part of Blackstone. There I was responsible for digital customer channels and engagement. I was also responsible for the AI projects and implementations, both in-house and outsourced.

TaxSavers crossed my path through NL Groeit, where I am a mentor. There I mentored the entrepreneurs behind TaxSavers. My current partners then offered me the chance to join as CTO and partner. Because of the click between us, the big opportunities I saw for the company and the room to add value, I said yes. I have been on board since February 2026.

You probably won't speak to me as an advisor, but you will notice my work. I make sure our advisors have the right information, that our processes run smoothly and that our information is easy for you to find. This new website is one example: it explains more clearly what we do and which topics matter. Automation is another. Tasks that used to be done by hand now run automatically. That gives our advisors more time for you.

That is where my satisfaction lies: better service for clients, and building a company on a solid foundation. A company that employees, clients and the market can identify with. Or, as I put it myself: maximise the value for clients and make life a lot simpler for our people.